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If you're one of those individuals who want to start a career in marketing consulting, it is crucial that you know what is expected individuals early on so you can better serve your clients.

Here are the roles and responsibilities of a marketing consultant:

1. Competition analysis. As a consultant, you are required to research and carefully read the competition of your prospects. You need to know what techniques and elements they are using in terms of their marketing campaign so that you can advice your customers how they can outplay these people. This really is one of the best stuff that that you can do to make certain that your clients will be able to win the business of their potential customers.

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2. Marketing campaign analysis. You are also likely to analyze the current marketing campaign of your clients to find out its weaknesses and strengths. Next, you must be able to offer your customers with recommendations regarding how they can enhance their marketing strategies to make sure they are more effective and much more impacting.

3. Branding. You are also expected to give advice and suggestions about branding. This will be relevant so that your client's potential buyers will easily recognize the products that they offer in the market.

4. Pricing. Prices are one of the elements that has been considered by buyers when they're about to make a purchase. Like a consultant, you might be asked to help in terms of pricing strategies. You've got to be able to give your customers the best advice in which they're not going to shortchange themselves and earn decent profits.

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